A home away from home for your pets.
The Animal Collective is a boutique doggy daycare and hotel in Portland, Oregon where on-the-go Millineals can live their busy lives knowing their fur babies are happy. The Animal Collective doesn’t use cages and makes pets feel at home.
What I created
Brand identity system
The Animal Collective was ready to start raising their prices and attracting higher-end clients, but they weren’t sure how to accomplish this.
Through strategy workshops, we created a clear picture for the ideal audience, busy young-professionals. We also defined the brand personality, mission, and values. Their current brand identity only consisted of a logo, and we decided that logo didn’t fit the new brand and wouldn’t appeal to a higher-end audience. We recreated the logo and expanded the identity to include a complete brand identity system.