Kate chambers creative The Animal Collective

A home away from home for your pets.

The Animal Collective is a boutique doggy daycare and hotel in Portland, Oregon where on-the-go Millineals can live their busy lives knowing their fur babies are happy. The Animal Collective doesn’t use cages and makes pets feel at home.

What I created

Brand identity system
Brand guide
Business cards


animal collective business card design mockup

Creative Process

The Challenge

The Animal Collective was ready to start raising their prices and attracting higher-end clients, but they weren’t sure how to accomplish this. 

The Solution

Through strategy workshops, we created a clear picture for the ideal audience, busy young-professionals. We also defined the brand personality, mission, and values. Their current brand identity only consisted of a logo, and we decided that logo didn’t fit the new brand and wouldn’t appeal to a higher-end audience. We recreated the logo and expanded the identity to include a complete brand identity system.