ASPECt is an assessment program created to test student’s learning of energy concepts.
What I created
Messaging
Brand identity system
Logos
Brand guide
Creative Process
The Challenge
ASPECt was a new program on a small budget. The program was getting ready to start producing materials and needed to gain clarity on their brand personality so we could develop a brand identity.
The Solution
We started out strategizing about who ASPECt is and who the target audience is. Once we got a better sense of direction for the look and feel, I created the messaging, color palette, typography styles, and logo, then outlined everything in a brand guide to keep things consistent over time.
