![moonlight suga shop logo kate chambers creative moonlight suga shop logo kate chambers creative](https://katechamberscreative.com/wp-content/uploads/2023/02/mollie_logo_instagram-01-1024x1024.webp)
An Etsy shop for K-Pop lovers.
Moonlight Suga Shop is an ode to K-Pop boy band, BTS. They make and sell beaded bracelets, which are popular amongst BTS fans and traded at their concerts.
What I created
Logos
Brand identity system
Patterns
Packaging
Stickers
Business cards
![moonlight suga shop packaging kate chambers creative moonlight suga shop packaging kate chambers creative](https://katechamberscreative.com/wp-content/uploads/2023/02/mollie_logo_instagram-04.webp)
Creative Process
The Challenge
Moonlight Suga Shop started as a small side gig for the owner but it was growing faster than intended. There was no brand identity system in place.
The Solution
I worked with the owner to uncover the brand personality. We decided the brand needs to have an artistic, ethereal feel with purple colors that match BTS’s colors.
![moonlight suga shop business card kate chambers creative moonlight suga shop business card kate chambers creative](https://katechamberscreative.com/wp-content/uploads/2023/02/mollie_logo_instagram-06.webp)
![moonlight suga shop sticker kate chambers creative moonlight suga shop sticker kate chambers creative](https://katechamberscreative.com/wp-content/uploads/2023/02/mollie_logo_instagram-05.webp)