moonlight suga shop logo kate chambers creative

An Etsy shop for K-Pop lovers.

Moonlight Suga Shop is an ode to K-Pop boy band, BTS. They make and sell beaded bracelets, which are popular amongst BTS fans and traded at their concerts.

What I created

Brand identity system
Business cards


moonlight suga shop packaging kate chambers creative

Creative Process

The Challenge

Moonlight Suga Shop started as a small side gig for the owner but it was growing faster than intended. There was no brand identity system in place.

The Solution

I worked with the owner to uncover the brand personality. We decided the brand needs to have an artistic, ethereal feel with purple colors that match BTS’s colors.