An Etsy shop for K-Pop lovers.
Moonlight Suga Shop is an ode to K-Pop boy band, BTS. They make and sell beaded bracelets, which are popular amongst BTS fans and traded at their concerts.
What I created
Brand identity system
Moonlight Suga Shop started as a small side gig for the owner but it was growing faster than intended. There was no brand identity system in place.
I worked with the owner to uncover the brand personality. We decided the brand needs to have an artistic, ethereal feel with purple colors that match BTS’s colors.