pastry lab logo kate chambers creative

A bakery that’s passionate about sweets and science.

The Pastry Lab is a bakery in Los Angeles that was just starting out and needed a brand identity.


ADDY Awards of Colorado 2022 Student Best of Show Winner (logo)

Gold Student Logo

Judges Choice Logo

Silver Student Brand Identity 

What I created

Brand identity system
Brand guide
Business cards


pastry lab menu mockup kate chambers creative
pastry lab business cards mockup
pastry lab brand guide kate chambers creative

Creative Process

The Challenge

The Pastry Lab was just starting out and didn’t know how they were going to set themselves apart and connect with their comminuty.

The Solution

First, we developed a strong foundation for the brand by digging into why The Pastry Lab exists, who they are, what their goals are, and who their ideal audience is. From here we developed the purpose, mission, vision, and tagline. Then I created a brand identity that brings out it’s youthful, fun, inviting personality and created a menu template and business cards.