A bakery that’s passionate about sweets and science.
The Pastry Lab is a bakery in Los Angeles that was just starting out and needed a brand identity.
Awards
ADDY Awards of Colorado 2022 Student Best of Show Winner (logo)
Gold Student Logo
Judges Choice Logo
Silver Student Brand Identity
What I created
Messaging
Brand identity system
Logo
Brand guide
Menu
Business cards
Creative Process
The Challenge
The Pastry Lab was just starting out and didn’t know how they were going to set themselves apart and connect with their comminuty.
The Solution
First, we developed a strong foundation for the brand by digging into why The Pastry Lab exists, who they are, what their goals are, and who their ideal audience is. From here we developed the purpose, mission, vision, and tagline. Then I created a brand identity that brings out it’s youthful, fun, inviting personality and created a menu template and business cards.
